Do you have a passion for decoding consumer behavior and transforming insights into bold business strategies? At Marico Bangladesh, we’re looking for a seasoned leader to shape our consumer and marketplace intelligence agenda and influence high-impact decisions across brands, categories, and portfolios.

Requirements:

• BBA/MBA from a reputed university
• 7–8 years in FMCG/Telecom/Insights (Bangladesh market)
• Proven experienced in Quantitative Research
• Strong in retail audits, equity tracking, consumer panels
• Experience in brand tracking, pricing, mix & performance analysis

Key Deliverables:

• Deliver insight-backed solutions for MBL brands across development, mix, communication, pricing, and post-launch.
• Own the full research cycle—from brief and methodology to agency, cost, and insight delivery.
• Drive syndicated tools for Bangladesh FMCG (retail off-takes, equity tracks, panels).
• Introduce advanced quantitative tools to build capability.
• Ensure clear and effective dissemination of insights to category teams.
• Own and maintain research repositories and category intelligence.
• Partner with analytics and research teams to decode brand performance.
• Align with Category Heads to identify market shifts.
• Guide the team on Bangladesh-relevant analytical frameworks.
• Support AOP with consumer, category, and competitive insights.
• Lead analytics-driven projects on pricing, segmentation, and portfolio.
• Manage stakeholders and agencies to ensure quality and value.
• Ensure safety compliance and adherence to audit requirements.
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